The Book
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What does each chapter of this book cover?

Chapter One sets the scene for how you look at your business and how you should approach it. Entrepreneurship or Enterprise? By asking this question, you can save yourself a great deal of time and energy. Are you seeking new markets, which is an entrepreneurial approach? Or are you creating an enterprise which will promote your unique work?

 

Chapters Two and Three focus on the marketing, sales, and digital/social media which should be at the centre of your business. These chapters outline your options, so that you can think carefully about how you will market your company, then use the simple systems this book offers in order to sell your product.

Chapter Four covers the legal structure and framework of your business. It lays out all the options you have around being a sole trader, partnership or limited company, and it documents your most important obligations.

Chapter Five explains the detail of registering and defending your intellectual property rights. You need to understand how to formally record your designs and products so that you can prove they are yours and can protect them from people who might try to copy your work.

Chapter Six discusses the finances of your business and the elements you need to master. These include creating a portfolio of jobs to keep the money coming in, handling sales and purchases, bookkeeping, banking, getting support and raising extra funding.

 

Chapter Seven completes the book with three case studies of successful and inspirational artisans.

Finally, I include a short summary of what to do next and a list of useful books, as well as two useful worksheets and a month by month financial to do list.